In 2007, skeptics thought Nike was crazy for paying a high school basketball player a $90 million endorsement deal before his playing a single professional game. Fifteen NBA seasons into his illustrious career, Nike’s faith in LeBron James was wise. As LeBron embarks on his 8th consecutive trip to the NBA Finals it’s fun to see the creativity Nike and its agency, Wieden and Kennedy has used to commemorate many chapters, sneaker releases and achievements of LBJ’s career in Miami and Cleveland.
I’d like to pay homage to my favorite player and brand by looking at Nike’s best LeBron spots.
5. LeBron in Miami
2. The Chosen One
1. Cleveland’s 1st Championship!