sneakers, brands, culture


sneakers, brands, culture

05/11/2016 Culture no responses



One name artists are intriguing.  Kasumi is a Cleveland based one, with original roots to Japan, whose background, story and rise as a globally recognized artist despite any formal education is interesting.  As the product of a mother and father who had respective professions as a musician and rocket scientist, Kasumi attributes her love for the arts and an organically curated skill set to her parents.  Shockwaves, a critically acclaimed experimental film as well as collaborations with Grandmaster Flash and DJ Spooky show her versatility in works which generally draw out abstract themes. Her imaginative and internationally respected work in film, video, music and live performance is supported by an extensive list of prestigious awards, grants and fellowships. Kasumi’s work recently shifted towards showcasing the rhythmic gestures and body language of iconic figures like Elvis, Rita Hayworth, James Dean and Marilyn Monroe.  

The Process

“It all starts with a question,” she exclaims, when describing her artistic process.  This mantra helps me simplify the complexity behind the making of an obscure Marilyn Monroe neck gesture, which she morphs into a beautifully fluid and colorful media clip. Kasumi calls this a “loop”, a definite motif seen in her work and one repeats to the point where one can’t tell the beginning from the end.  She searches for the perfect movement from clips that exist in the public domain (Youtube and Archive.org) and through a technique described firsthand as “motion masking” she cuts it out with painstaking precision and multiplies the clip through a software interface all the way into a pattern that mimics the movement of an awesome wave. Her intentions as an artist help punctuate the originality of her work and for the sake of her brand she declares, “The language of my work are gestures.” Kasumi elaborates, “It’s these gestures and the communicative nature of body language that’s so strong and telling and maybe provide reason for why Elvis or James Dean became icons.”  By knowing how an artist thinks I’m able to gain insight into the genuine curiosity that drives Kasumi’s creativity and this makes for a much more enjoyable experience in viewing her art than doing so uninformed.


Global Appeal

A collection of impressive, video art works make up Kasumi’s “Perpetual Series”, is displayed in the lobby of the sleek and tallest skyscraper of Austria, DC Tower 1, in Vienna’s Donaucity. A number of the well known venues internationally where her works have been showcased include the Carnegie Hall, the Lincoln Center, the Württembergischen Kunstverein Stuttgart, the Cleveland Museum of Art, EMPAC (Experimental Media and Performing Arts Center), Unpainted Media Art Fair (Munich, Germany), Museum of Contemporary Art (Krakow, Poland), Itau Cultural Center (Sao Paulo). Kasumi revealed to me, “My biggest following is in Germany, where experimental art is very popular.”  The fact that her film Breakdown, the 2010 Vimeo Remix Award Winner has 2,236,317 online total loads globally with thousands of views in France, Russia, Uzbekistan is testament to her art drawing global interest.  

Breakdown (geographic stats)


From spending time in her studio where I’ve witnessed her process and the work done to create a number of these multimedia pieces, my amazement is from the reality of her techniques and skills as an artist being completely self taught.  She’s resourceful and motivated to the point of using Youtube to practice and hone the skills relevant to any technique she’s eager to learn.  In our conversation she hinted that her intentions were not to prove anyone wrong nor did she use those who viewed her background to lack legitimacy as any motivation. Kasumi simply loves making art and has stayed the course throughout her career by continuing to harness her inspirations.  When prodded about the difficulties of being an artist, she alluded to the challenge of making money along with, “…being in abject solitude day in and day out.”  From attaining a degree(s) and the connections made within that process, Kasumi thinks it would be easier to sell and exhibit her work saying, “Friends take care of their friends.”

Mysterious background

Kasumi told me that her background of European, American and Japanese ancestry informs who she is as an artist.  When I prodded her about the name “Kasumi” she didn’t seem interested in talking about it.  I’m incredibly curious about how one can assume a one word name, curating a mystical identity such as hers and also, the point at which her surname ceased to exist.  She did concede, ” ‘Kasumi’ is just symbolic of the fact that I’m at one with my work.”

Is it tough being creative?

“I have more ideas than I have time to do.  Before I go to sleep every night I write down the things I want to get to the next day.  Sometimes I get to them, sometimes I don’t.  Those ideas inspire new ideas.”  The phrase, “What if?” motivates her to constantly evolve her work and presents endless possibilities for making new art.  “…What if I color this differently?  What if I stagger this differently?”


She’s recently made a fruitful connection with someone that makes media players.  Up until now Kasumi tells me, “there’s always been a little glitch somewhere in my loops.”  This contact has created a player that will show her loops perfectly, and now her loops are “…frame accurate, down to the molecule.”  This is an example of what she considers a very successful art/ technology collaboration. This breakthrough has allowed her to now make wall hanging pieces that are to her specifications and moving ahead she thinks it will drastically improve her work.  The aforementioned Austrian skyscraper still has a 35 foot video wall (pictured directly below) where her work loops indefinitely.  She’s on contract and in the process of making new work for that project.  Also, this coming July her art will be featured in Chicago at the Catherine Edelman Gallery.

proserpine in vienna full wall installation

Kasumi’s art is worth checking out and I recommend looking at the great content on her website and facebook page. Kasumi’s path, which defies the requisite degrees to attain prestigiousness and relevancy in the art world is empowering.  What turns some away from this industry is at times, the stodginess and condescending nature of gallery owners, artists and wealthy collectors.  Kasumi has a way that undermines any of these stereotypes and the authentic method she makes art as well as the her no-nonsense personality is what I like most. If one wants to learn more about her in Cleveland, she’s recently been on display at the Transformer Station and Spaces Art Gallery.

moca installation

Kasumi @ MOCA